Determinants of Socially Responsible Investment (SRI) Intention

Abstract

There has been a recent surge of interest in socially responsible investment, attracting attention from all industries, including investors. Nevertheless, the factors that impact one's attitude and attention towards SRI remain relatively unexplored.  Hence, this study aims to identify important factors that shape the attitude and attention of consumers when making investment decisions in the stock market.  The data is obtained from investors who are making investments in the Pakistani stock exchange. The data analysis employs the technique of partial least squares structural equation modelling (PLS-SEM).  The study findings indicate a substantial relationship between collectivism, knowledge, and SRI bias, and the attitude towards SRI. However, there is no significant association between perceived danger and attitude towards SRI. Attitude exhibits a robust and meaningful correlation with SRI.