AI adoption in recruitment and selection: exploring different factors of TOE model in Pakistan

Abstract

In today’s business environment, the role of adoption of AI is very important. Although the pace of this adoption is low in emerging markets and Pakistan in particular, however, it is increasing significantly in the devolved markets. In the coming years it would be indispensable for organizations to opt for AI adoption in different task management. There is little evidence of AI adoption in recruitment and selection. The objective of this study is to explore the different factors impacting AI adoption in recruitment and selection process. The different factors that fall under the broader category of technological, organizational, environmental of TOE model in recruitment and selection process are investigated through interviews. The sample of this study is senior management from different organizations where AI adoption is used, or they have intention to use. This study has found and validated some existing factors and new some factors are identified. Management also has shown some concern about adoption of AI. The results of this study can be valuable for the organizations to develop their AI adoption practices in this competing environment to have viable and distinguishable edge.