Impact Of Advertising Trigger In The Mind Of Consumer

Abstract

Advertisements are recurring source of awareness about products. Most advertisements stimulate the interest of the consumers and convince them to develop an opinion about a certain product or brand. The current study aimed at assessing the impact of advertisement in terms of awareness, interest and conviction on the purchase and post purchase intentions of consumers by gathering data from a sample of 155 participants collected from Karachi, Pakistan using convenient sampling technique. The results of the current study suggest that most consumers perceive advertisements as a source of information and are interested and convinced about products by watching their advertisements. It also suggests that a significant relationship exists between awareness, interest, conviction and purchase and post purchase intentions of consumers.