Factors Affecting the Adoption of AI in Recruitment & Selection: An Empirical Study in Pakistan

Authors

  • Rehana Farhat
  • Temoor Anjum
  • Muhammad Maroof Ajmal
  • Muhammad Hanif

DOI:

https://doi.org/10.62533/bjmt.v8i1.124

Keywords:

Recruitment, AI Technology, SEM

Abstract

This study will unveil the effect of different factors on adoption of Technology (AI) in the field of HR specially in recruitment under the technology, organization and environment outlook. SEM is used in this research. There are many factors that can affect the use of AI; however six important factors are selected in this study. The data is collected through questionnaires. Factors such as complexity, competitive advantage under Technology, organizational readiness, and senior management support for Organizational, while competitive pressure and vendor partnership for Environment are found to significantly affect the use of AI technology in recruitment. The study's findings can help organizations in Pakistan to address challenges in today's environment, particularly in recruitment, by leveraging AI technology. Adopting AI can provide significant advantages, enabling these organizations to gain a competitive edge.

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Published

2024-12-31